Strategery

I've just approved a promotional "Sell Sheet" that Abrams will send out to book buyers. It's a nice piece; if I can get permission to post it on my website I will. I see that they're not just trying to promote the story, but the story behind the story: how Mom's Cancer began as an anonymous webcomic on the Internet, the long odds against it being noticed and becoming a book, the Eisner win. We're not just selling pictures printed on paper--we're selling me and my family. I get that.

It'll be interesting to see what bookstores make of Mom's Cancer. I really hope they've learned from previous graphic novels that they don't all belong on the comic strip shelf (not that there's anything wrong with that...). I think the fact that my book will be hardcover and smaller than most graphic novel/cartoon books will help it stand out and could be the best, smartest decision my editor made.