tag:blogger.com,1999:blog-16899684.post115732801361850232..comments2023-09-23T00:37:29.396-07:00Comments on Mom's Cancer Blog: Quill Award Field ReportBrian Fieshttp://www.blogger.com/profile/16347700145666751363noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-16899684.post-1157488944625709292006-09-05T13:42:00.000-07:002006-09-05T13:42:00.000-07:00I don't know anything about Futura, but you sure a...I don't know anything about Futura, but you sure are right about books. Marketing is such an overriding consideration now.... What's interesting to me is the advent of quality print-on-demand (CafePress, Lulu, etc.) that I think offers a genuine opportunity for non-commercial writers or topics to find an audience. Distribution is a problem. But I think one or two genuine sleeper hits from the self-publishing world could crack open the publishing business in an interesting and probably positive way.Brian Fieshttps://www.blogger.com/profile/16347700145666751363noreply@blogger.comtag:blogger.com,1999:blog-16899684.post-1157368031989089592006-09-04T04:07:00.000-07:002006-09-04T04:07:00.000-07:00Lack of communication down the line can be devasta...Lack of communication down the line can be devastating in marketing. A classic case was Futura, a cleaner-shiner for no-wax floors that came out in the early 70s when those floors were new. The ads hit TV, the customers went to the store, the product wasn't on the shelf. By the time it was, the impact of the ads had faded. <BR/><BR/>Of course, back in the 70s, books weren't marketed like floor cleaners and bookstores didn't feel much like chain grocery stores ...Mikehttps://www.blogger.com/profile/16807727819590358834noreply@blogger.com