Wednesday, August 02, 2006
Today, Editor Charlie sent me a new "sell sheet" Abrams has put together to further promote Mom's Cancer to booksellers. I think it's intended as a reminder and update: "You saw this book back in March, but look at all the great reviews and press it's gotten. Maybe you'd like to order a few copies?" Kind of building on what we've accomplished so far--which, when you see it all listed in one place like this, is pretty remarkable I think.
Keeping in mind that Abrams is a smallish publisher with fewer resources than, say, a giant like Random House, I've been pretty satisfied with their promotional efforts for my book. They can't afford to fly me around the country, but then I'd rather not do that anyway. When opportunities such as my recent Tucson speaking engagement come up, Abrams helps make them happen. I know Mom's Cancer is getting more support than many (most?) of their other books, and Charlie assures me that even though the fall season of shiny exciting new releases is just around the corner, they'll keep doing all they can for mine. Sounds more than fair to me.